£3.4 million raised for sport relief by text http://www.charitytext.org/news/text-donations-raise-3-4m-for-sport-relief
All text donations made by the public have benefited from 100% out payments thanks to mobile network operators waiving their usual fees. (when dome mobile industry ! )
Charity text details of the framework can be found on the MDA Charity Text site http://www.charitytext.org/ basically operators have waived fees and allowed you to donate in units of of £5.00, £10 etc from phone credit .
Basically a brilliant idea nad if the the tax people sort out ability to gift aid as well it could be even better. But for an industry some like to kick I would like to give them a huge thumbs up . Next time you see an appeal reach for the phone and use those thumbs wisely to send a charity text !!