First Iphone now the gphone or is it goophone !!!

Now is this start of a war of devices and approaches and if so will Microsoft follow with a hardware tie in.
http://news.bbc.co.uk/1/hi/technology/6929537.stm

Reports suggest that the web giant is developing a series of"GPhones", centred on its mobile services, such as search, e-mail and maps.

In a statement, Google said it was working with carriers, phone makers and content providers to "bring its services to users everywhere".

I use google mail on my phone and google mobile search would I buy a gphone I might but lets see what's the offer .

Is this hardware software tie in by the likes of Apple and possibly google a new stage in development and a revolution or just a temporary blip !!

Whats your view .