Handsets, cost and connection speed holding back mobile internet adoption
London, 21 January, 2010: A huge 76% of mobile phone users don’t use their mobile to access the internet a UK-wide study into our mobile habits by leading research specialist Essential Research has revealed. The news comes despite industry hype around the success of internet-enabled smartphones such as Apple’s iPhone and Google’s Nexus One.
Even more surprising is that 60% of UK mobile users claim to not even own a mobile with internet access and just 30% of these are interested in getting one. The picture gets worse for mobile operators with the revelation that even for upwardly mobile internet users and owners of smartphones, one third (31%) have never used their phone to connect to the internet, a quarter (24%) use it less than once a week and 8% tried it but don’t intend to do so again.
Now Iam sure this reflects what researchers found but it doesnt reflect what I see around town but still give it a read it makes some interesting points. As always form your own view. Blog post relating to report can be found at http://www.essentialresearch.co.uk/blog/2010/01/branded-services-will-make-smart-phones/