Interesting development and showing a nice degree of corporate responsibility. Just have a look.

O2 announces free internet safety book for UK schools

Written
by best selling children’s authors Steve Barlow and Steve
Skidmore, ‘Who wnts 2 no?’ helps advise children how to
stay safe online.

As part of European Safer Internet day, O2 in conjunction with
Childnet International has announced the publication of ‘who wnts
2 no?’, a children’s story on internet safety. The book for
8-12 year olds was jointly written by best selling children’s
authors Steve Barlow and Steve Skidmore. It will be published on 5th
March and is free to schools and libraries which can order copies from
today.  They can order copies, plus promotional posters and
stickers, at www.o2.com/thecybernuts.

‘Who wnts 2 no?’ is a story about 3 school friends Dud,
Zip and Mouse, together known as the Cybernuts. Dud thinks he has found
a foolproof way of getting rich quick by giving away his personal
details online. Zip and Mouse aren’t convinced. The book has been
written to inspire children to read for enjoyment but also contains a
more serious message that whilst the online world can bring benefits
children can be at risk from unwanted contact, inappropriate behaviour
and potentially harmful content.

Steve Barlow one of the book’s authors said “We had
a brief to alert kids to the need to use the internet and mobile phones
safely, but we didn’t want to be preachy or doom-laden: we also
wanted to write a good story which would be fun to read. We hope, with
the excellent illustrations of the inestimable Geo Parkin, that
we’ve managed to achieve all that.