So the change begins

 
O2 redefines Wi-Fi landscape with launch of O2 Wifi

So its not the biggest thing since ***** whatever but it is a huge leap forward. O2 need to be congratulated for this brave step it will build there consumer base i believe as an unexpected consequence .

But anybody giving us more free wifi anywhere is worth giving a round of applause . I choose where I drink my coffee by if its got good coffee and Wifi I might do the same for shopping .

Part of press release says
"O2 is aiming to create a scaled Wi-Fi platform that will be at least
double the number of premium hotspots currently offered by BT Openzone
and The Cloud combined by 2013. It will begin rollout immediately by
replacing its existing 450 Cloud hotspots in its retail and office
estate. It will continue to extend the reach and scale of O2 Wifi
through partnerships with strategic venues, to include shops,
restaurants, retail outlets and outdoor and indoor locations across the
UK. "

read more at http://news.o2.co.uk/Home-Page-Body-Announcement/O2-redefines-Wi-Fi-landscape-with-launch-of-O2-Wifi-2e9.aspx