Thursday, March 06, 2008

report on mobile trends in the USA

Well I have had many a debate about differences in mobile trends behaviour in Europe and those around the world. I have rightly or wrongly always had the opinion that North America and specifically the US was a bit behind us due to variety of factors.

  • complex networks
  • role of free local calls etc etc
This report seems I think to support that view. What is really interesting is data across demographic andf other groups worth a read . Anyone know similar report for UK or Europe ??

It's American only but may be of interest to those who've not seen
this research report.

*Pew press release
*Pew brief note
*Report itself (PDF)

From the press release:
* 58% of adult Americans have used a cell phone or personal digital assistant (PDA) to do at least one of ten mobile non-voice data activities, such as texting, emailing, taking a picture, looking for
maps or directions, or recording video.
* 41% of adult Americans have logged onto the internet on the go, that is, away from home or work either with a wireless laptop connection or a handheld device.
Overall, 62% of adult Americans have either accessed the internet with a wireless connection away from home or work or used a non-voice data application using their cell phone or PDA.

No comments: