Tuesday, September 22, 2009

RFID tracking of museum visitors and personalised content delivery

Interesting report found By Alistair McNaught of Techdis. Lookis at RFID in Museums context

"In this project, we explored the deployment of RFID-based technologies to observe visitors’ behaviour in a museum to record what exhibits they visit and when. This data has tremendous potential to enhance museum visits through personalizing information via dynamic interfaces, or profiling the visitor to make recommendations for future activity inside or outside the museum. The outcomes of the project demonstrate the viability of (passive) RFID technologies for museum visitor tracking and provide empirical validation of the near-human tracking accuracy of the system in two different environments. "


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