Friday, January 25, 2008

Mobile Youth report well worth a read

Mobile Youth
This website and realted publication is really well worth following in you are interested in the developing mobile field.

The official mobileYouth™ report published annually 2001-2008
covering youth lifestyle trends and mobile consumption in 60 countries

The annual report covers 4 main areas .
  1. The Mobilised Youth: Drivers, Challenges & Opportunities
  2. Social Networks & Consumer-Generated Content (CGC)
  3. Marketing & Branding for the Longtail
  4. Mobile, Media and the Youth Market
go on have a look.

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